Serves as the CEO of the Yellow Submarine, a leading music performance and education center established with the assistance of the Jerusalem Foundation in 1991. Founded the Yellow Submarine Ensemble which performs across the country with some of Israel’s leading musicians. Established a matriculation course for high-school students based at the Yellow Submarine. Created a school for sound technology within the Yellow Submarine. Established and produced various jazz festivals in Jerusalem. Produces an international music exposure festival that hosts 80 festival directors from around the world, providing exposure for Israeli bands. Founded the Young Bands project which provides guidance and training for emerging musicians.
Established “TARARAM,” a recording and production studio in Jerusalem that specialized in soundtracks for cinema and television, music for performances and productions and jingles. Performed and recorded albums with Miki Gavrielov, an Israeli musician and folk singer. Produced a show for Yankale Rothblit, an Israeli singer-songwriter. Performed with a number of artists, including Israeli singer Gali Atari.
Co-founder of an action committee for directors of Jerusalem cultural institutions, a forum that seeks to increase municipal and government cultural allocations. Member of the Municipal Cultural Committee, working on behalf of cultural institutions in Jerusalem. Regular speaker for youth about culture in Israel.